Children Youth

Campaign Raises Awareness about Child Care Options

Shared by Rachelle Blanchette, Ministry of Education

 

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In February of this year, the province launched an advertising campaign to raise public awareness about child care options.  The campaign’s objective is to support and empower parents, so they can choose child care that suits their family’s needs.  It provides information about different types of care, and indicators of quality in child care settings.

The theme is “All Kinds of Questions” and the elements include radio, print and online advertisements. The online component of the campaign has video, banner ads and paid search.

The ads promote a new website: ontario.ca/childcare, where families will find information and resources about child care options. A tip sheet — “Common Questions to Ask a Child Care Provider”— is also available to help guide their search for quality care. The campaign is in English, French and 24 other languages to ensure that we reach parents from many language groups.

You can access the radio ads using the following link and selecting ‘anonymous login’ http://ftp.piratetoronto.com/MOE_Full_Mixes_02.03.15.zip

The videos can be accessed through the following:

ENG: http://www.schoolediting.com/projects/070f1e1fdbfad2b9381ba02fa49ec04c10552e5d  

FR: http://www.schoolediting.com/projects/9350aaf69d80f6f52e6acccedecb91b293a47337

NOTE:  With the passing of the Child Care and Early Years Act, 2014, CYSN member organizations are being encouraged to share “What Providers and Parents Need to Know” – ENGLISH and FRENCH with families and colleagues.

Wendy Anderson, Coordinator, Children and Youth Services Network

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